The fifth wave of the pandemic presents an unprecedented challenge for the Hong Kong community. At the same time, it offers the greatest opportunity to come together and demonstrate our love, support and empathy for one another. CTF Education Group (“CTFEG”) believes that collective efforts mobilise contributions that have the power to lift people up and restore their faith and hope. In this spirit, together with member schools Victoria Educational Organisation (“VEO”) and DSC International School (“DSC”), CTFEG is donating HK$330,000 toward the purchase of UV-C sterilisation air purifiers, vital sanitisation materials, as well as personal protective equipment (“PPE”) through the “Share for Good” platform to Yan Chai Hospital to support Hong Chi Association, which helps individuals with intellectual disabilities impacted by COVID-19.
New World Development’s Share for Good is a pioneering platform tackling the effects of the pandemic through community building. Bringing together over 30 non-profit organisations and social enterprises, Share for Good, Hong Kong’s first large-scale crowd-donation online platform, quickly and efficiently identifies donors with beneficiaries to provide vital supplies to those in need.
“We can succeed only if we act boldly together,” says Dr. Adrian Cheng, Executive Vice Chairman and Chief Executive Officer of New World Development, and Vice Chairman and Group Chief Executive Officer of CTFEG.
Unlike conventional one-way donations, Share for Good platform takes on a targeted method that connects different communities and shares resources where they are needed most. In partnership with Yan Chai Hospital and Lalamove, Share for Good platform is sending help and critical supplies, including COVID-19 test kits, oximeters, cellular SIM cards, supermarket cash vouchers, fast food coupons, face shields and cooling gel sheets, to hardest hit areas.
CTFEG has also invited parents and staff members from VEO and DSC – from across its education ecosystem – to actively take part in this important initiative and join in supporting pandemic relief efforts in Hong Kong. By participating in this important initiative, they are setting an example for future generations about community involvement and impact. Parents and staff members are donating goods and making cash contributions to shareforgoodhk.com.
CTFEG is deeply aware of the impact pandemic disruptions have had on its students and their families. Through its “One Group, One Family” campaign, CTFEG is also expanding online support for parents and students, offering proactive guidance on optimal home learning, expert talks on childhood development and wellbeing at our schools and via “EduMaker Voices” webinars, as well as “EduMakers: Beyond the Classroom” podcast interviews with local and international school leaders, and much more. The newly launched “Special Stay Home Series: Reimagining Post Pandemic Life” invites experts to share tips and insights on ways of safeguarding children’s physical and mental wellbeing during and after school suspensions and other pandemic stressors. “As parents and role models, the emotions of parents deeply affect the emotions of children, and may make a lifelong impact on them,” shared Dr. Charles Yu, Emotional Quotient and Leadership Training Consultant in the first episode.
“As EduMakers, we are committed to being families’ education partners – to helping parents navigate their children’s education journeys from kindergarten through secondary school, and beyond,” says Ms. Jennifer Yu Cheng, Group President and Deputy Vice Chairwoman of CTFEG.
Read more media coverage:
Hong Kong Economic Times: 周大福教育集團 捐33萬送暖
Headline Daily: 周大福教育集團捐「愛互送」33萬元 透過仁濟醫院買防疫品贈匡智會
HK01: 周大福教育集團捐33萬元 由仁濟醫院助購防疫物資轉贈匡智會
Sing Tao Daily: 周大福教育集團捐「愛互送」33萬元 透過仁濟醫院買防疫品贈匡智會
Hong Kong Economic Journal: 周大福教育集團捐33萬 購防疫物資轉贈匡智會