About
CTF Education Group

Driving Excellence in K-12 Education
Through Synergy and Innovation

CTFEG was established in 2017 within the family office of Chow Tai Fook Enterprises (CTFE). CTFE and its leadership team have enjoyed a long, celebrated history of involvement in education for over 40 years. From becoming a school-sponsoring body to supervising and managing K-12 schools, engaging in education philanthropy and research, and making education investments, to name a few key areas, CTFE’s many and varied education-related activities have operated independently of one another but, when taken together, have played a crucial role in impacting the kindergarten to secondary (K-12) education space in Hong Kong and the Greater Bay Area.

A Leading Integrated Education Group Based in Hong Kong

Today, K-12 education is at the heart of CTFEG’s vision and mission, serving students, parents and educators through kindergarten, primary and secondary schools in Hong Kong and partner schools in Mainland China. Our school networks include Victoria Educational Organisation, Victoria Playpark, DSC International School and ARCH Education.

Vision & Mission

Our Values

Our Leadership Team

Vision & Mission

Our Vision

To Empower The Next Generation To Be Future Ready.

Our Mission

Our mission is to bring together a myriad of resources and stakeholders to achieve greater collaboration, efficiency and opportunities to drive K-12 schools and education forward to be future ready.

We achieve this by creating a synergistic education ecosystem, developing our network of stakeholders and services, and expanding and enhancing our K-12 schools.

Our Values

Our values are our building blocks:

Passion

We are passionate about educating, leading, innovating, serving and making an impact.
Integrity

We maintain an ethical culture of trust, respect and open communication throughout the organisation.

Collaboration

We believe in the culture of teamwork, and the power of partnerships with devoted educators and stakeholders to encourage cross-disciplinary collaborations.
Excellence

We seek excellence in our talented and diverse team of educators and staff who, in turn, drive the group to deliver high-quality education and opportunities.

Innovation

We are curious, creative, reflective and adaptable. We imagine new possibilities and find novel ways to solve problems, drive progress and stay relevant.
Growth Mindset

By instilling a can-do attitude, we foster a growth mindset culture across our organisation to embrace opportunities and be responsive to the changing needs of the world and to deliver on our goals.

Our Leadership Team

Dr. Cheng Kar-Shun, Henry GBM, GBS

Chairman

Dr. Henry Cheng is the Chairman of CTF Education Group. Dr. Cheng was appointed as Director of New World Development Company Limited in October 1972, Executive Director in 1973, became Managing Director from 1989 and Chairman from March 2012. Dr. Cheng is a member of the Remuneration Committee and the Chairman of the Nomination Committee and Executive Committee of the Board of Directors of the New World Development Company Limited. Dr. Cheng is the Chairman and Executive Director of NWS Holdings Limited and Chow Tai Fook Jewellery Group Limited, the Chairman and Non-executive Director of FSE Lifestyle Services Limited (formerly known as FSE Services Group Limited), and the Vice-chairman and Non-executive Director of i-CABLE Communications Limited, all of them are listed public companies in Hong Kong.

He was a Non-executive Director of SJM Holdings Limited and DTXS Silk Road Investment Holdings Company Limited up to his retirement on 11 June 2019 and resignation on 19 March 2021 respectively, and the Chairman and Non-executive Director of New World Department Store China Limited up to his resignation on 13 May 2021, all of them are listed public companies in Hong Kong. Dr. Cheng is a Director and Honorary Chairman of New World China Land Limited and a Director of certain subsidiaries of the New World Group. He is a Director of Cheng Yu Tung Family (Holdings) Limited, Cheng Yu Tung Family (Holdings II) Limited, Chow Tai Fook Capital Limited, Chow Tai Fook (Holding) Limited and Chow Tai Fook Enterprises Limited, all of them are substantial shareholders of the Company.

Dr. Cheng is the Chairman of the Advisory Council for The Better Hong Kong Foundation. He was a Standing Committee Member of the Twelfth Chinese People’s Political Consultative Conference of The People’s Republic of China. Dr. Cheng was awarded the Gold Bauhinia Star and the Grand Bauhinia Medal in 2001 and 2017 respectively by the Government of the Hong Kong Special Administrative Region.

Dr. Adrian Cheng Chi-Kong, SBS, JP

Vice Chairman and Group Chief Executive Officer

Dr. Adrian Cheng is the Vice Chairman and Group Chief Executive Officer of CTF Education Group. He is also the Board Director of Victoria Educational Organisation and Advisory Board Co-Chairman of Wycombe Abbey School Hong Kong.

As Chief Executive Officer of New World Development Company Limited, Dr. Cheng oversees the group’s strategy and ecosystem of property development, infrastructure, retail, health and wellness, insurance, education, and hospitality projects. Dr. Cheng is an Executive Director of NWS Holdings Limited and Chow Tai Fook Jewellery Group Limited, the Chairman and a Non- Executive Director of New World Department Store China Limited, all being listed public companies in Hong Kong. He is also the Executive Chairman and Director of New World China Land Limited, a Director of Chow Tai Fook (Holding) Limited, and a Director of Chow Tai Fook Enterprises Limited.

In 2008, Dr. Cheng created the “K11” brand, an ecosystem intertwining art, culture, commerce and society that incubates creativity and innovation, nurtures arts talents, and facilitates the interconnectedness of young designers and cultural entrepreneurs in a commercial environment. He also founded the non-profit K11 Art Foundation and the K11 Craft & Guild Foundation, the former aiming at incubating up-and-coming artists and creators, and the latter for conserving and preserving Chinese traditional craftsmanship. In 2020, Dr Cheng announced that New World Development would take on the conservation of the State Theatre. This Grade 1-listed historic building, with some 70 years of history and cultural significance, was a hub for East-meets-West cultural exchange. Working with a local and international team of experts, his goal is to revitalise the much-loved building, which has sadly fallen into disrepair, preserve its heritage and restore it to its original glory and glamour.

In recent years, Dr. Cheng has been transforming New World Development into the first listed company in Hong Kong to incorporate Creating Shared Value (CSV) into its core strategy. This strategy asserts that the commercial has an obligation to take care of other stakeholders in the community for the mutual benefit of corporations and society. He founded “New World Build for Good”, a not-for-profit social housing enterprise aiming at exploring innovative social housing models for Hong Kong citizens across the economic spectrum. It is piloting the building of Hong Kong's first not-for-profit privately subsidised housing project, providing high quality and affordable flats to young families. He also founded Hong Kong’s first large-scale crowd-donation platform “Share for Good”, matching donors with the urgent needs of local communities online and facilitating efficient delivery of supplies to all those in need.

Dr. Cheng graduated from Harvard University with a Bachelor of Arts (Cum Laude) honours degree and later received an Honorary Doctorate of Humanities degree from the Savannah College of Art and Design (SCAD), an Honorary Fellowship from Lingnan University in 2014 and Honorary University Fellowship by the University of Hong Kong in 2022. He is a member of several educational institutes, including the Dean’s Council of Harvard Kennedy School, the International Advisory Board of Business College at the City University of Hong Kong, and the Asia Advisory Board of Richard Ivey School of Business.

Dr. Cheng was acknowledged by Fortune as one of "40 Under 40" global business stars and a "Young Global Leader" by the World Economic Forum in 2012. He is a Justice of Peace appointed by the HKSAR Government since 2016, and was awarded Silver Bauhinia Star (SBS) in 2022 in recognition of his remarkable contributions to the development and promotion of arts and sports, and well-being of the underprivileged in Hong Kong. Internationally, he was made an “Officier de l’Ordre des Arts et des Lettres” by the French Government in 2017, and an “Officier de l'Ordre National du Mérite” in 2022 in recognition of his role in the advancement of cultural exchange between France and China. His dedication to society has won him the Shared Value Champion in 2020, the first CEO in Asia to claim this title.

Dr. Cheng currently serves as a member of the 14th National Committee of the Chinese People’s Political Consultative Conference of The People’s Republic of China, a vice-president of All-China General Chamber of Industry and Commerce, the Chairman of the Mega Arts and Cultural Events Committee, a board member of the Hong Kong Financial Services Development Council, a Non-official Member of the Task Force on Promoting and Branding Hong Kong. He is the Chairman of New World Group Charity Foundation, the founder of The WEMP Foundation, and the Chairman of China Young Leaders Foundation, among others.

Jennifer Yu Cheng

Group President and Deputy Vice Chairwoman

Jennifer Yu Cheng is passionate about education and has been committed to promoting educational development for more than a decade. Jennifer is Group President and Deputy Vice Chairwoman of CTF Education Group (CTFEG) and is responsible for the group’s strategy.

Jennifer is also Founder of the Jennifer Yu Cheng Girls Impact Foundation (JYCGIF), a charitable initiative focused on educating, inspiring and ultimately empowering teenage girls to become “future ready leaders” – proactive, digitally savvy decision makers who leave a major local and global footprint. JYCGIF is on a unique mission to uplift the status of women in society and in the workplace and providing greater opportunities for social mobility by building the strongest pipeline of teenage girls who are both inspired and equipped with the future ready resources, skills and mindset to become tomorrow’s leaders. Supporting the development and advancement of women in Hong Kong, Jennifer is also a Non-official Member of the Women’s Commission.

Jennifer is currently Supervisor of Victoria Educational Organisation, School Supervisor of DSC International School, School Manager of Delia Memorial Schools and Board Member of Wycombe Abbey Hong Kong. Jennifer also serves on the Board of Visitors of the Fu Foundation School of Engineering and Applied Science of Columbia University, and the Dean’s Advisory Group of Harvard Graduate School of Education; She is also a member of the Courts of The University of Hong Kong (HKU) and a member of the Election Complaint Committee of HKU; a member of the Courts of Lingnan University; a member of the Council of The Hong Kong University of Science and Technology (HKUST); Standing Committee and Finance Committee of HKUST; Vice Chairman of HKUST Institutional Advancement and Outreach Committee; Member of the Joint Meeting of the Council Committee on HKUST (Guangzhou); and Member of the HKUST Business School Advisory Council.

Jennifer is also the Honorary Advisor to UNESCO “Futures of Education Hong Kong & GBA Forum 2022”, Honorary Advisor of School Careers and Consulting Educations of the Hong Kong Youth Woman's Christian Association, Co-Chair of the Hong Kong Choate Club, Member of Victoria Shanghai Academy’s Academic Planning and Development Committee, Asia Pacific Leadership Council Member of The Nature Conservancy, Member of the Steering Committee of The Hong Kong Volunteer Recognition Scheme, and Honorary Patron and Hong Kong School Affairs Advisor of Love Foundation.

As Supervisor and member of The School Management Committee of Victoria Educational Organisation (VEO), Jennifer has been actively promoting the development of VEO by introducing world-class early childhood educational resources and partnerships with global institutions. Jennifer led VEO’s collaboration with the Project Zero research team from Harvard University’s Graduate School of Education on a pilot study on early childhood maker-centered learning, and organised the Education Leaders event, connecting hundreds of educators from top local and international schools in Hong Kong.

Jennifer is Co-founder of ARCH Education, an expert education institute based in Hong Kong. ARCH’s mission is to bridge the education gap through delivering transformational programmes and providing expert education and admissions counselling to equip students for their future goals. As the Director of U.S. University and Boarding School Admissions Consultation, Jennifer has worked with thousands of students over the past decade, guiding them towards identifying, pursuing, and eventually realising their educational dreams through US education, including at institutions such as Harvard University, Yale University, Princeton University, Columbia University, Stanford University, Massachusetts Institute of Technology, other Ivy League and top universities, as well as top US boarding schools such as Phillips Academy (Andover), Choate Rosemary Hall, Deerfield Academy, Phillips Exeter Academy, Groton School, The Hotchkiss School, The Lawrenceville School, Milton Academy, St. Paul’s School, Taft School and many others.

In 2011, Jennifer co-founded ARCH Community Outreach (ACO), a non-profit organisation dedicated to expanding Hong Kong students’ exposure and access to international education opportunities, with a particular outreach focus on supporting and sponsoring under-resourced high achievers in Hong Kong on their application to global top universities. ACO has assisted under-resourced students in gaining admission and scholarships to top universities including University of Chicago, University of California, Los Angeles, Wesleyan University, University of Cambridge, London School of Economics, and University College London. Additionally, thousands of students attend ACO’s annual events which aim to broaden students’ international exposure through the Hong Kong Inter-school Mock Trial Championship, Global Aspiring Medic Conference and Careers Programme.

Jennifer received her Master of Education from Harvard University and graduated magna cum laude from Columbia University with a Bachelor of Science in Industrial Engineering Operations Research and a minor in Economics. Prior to her career in education, Jennifer was an Executive Director at Goldman Sachs in the Fixed Income Currency and Commodities division.

In 2019, Jennifer was awarded the Women of Hope Award in the Children’s Advocate category by the Hong Kong Adventist Hospital Foundation in recognition of her contributions to the field of education and child development. She was named one of Prestige magazine's “40 Under 40” in 2021 and placed on Tatler’s “Asia's Most Influential Lists” for both 2021 and 2022. Jennifer received Tatler’s Front & Female Award in 2022 and numbered among JESSICA’s “Most Successful Women” in 2023 for her work empowering teen girls through education, which is contributing to a talent pipeline of women leaders of the future.

Jennifer Ma

Group Chief Strategy Officer

Jennifer’s experience in education is multi-faceted, with involvement in both hands-on delivery and high-level strategic work. Since establishing ARCH Education, a top tier independent education institute, Jennifer has been instrumental in leading transformational curriculum development and bespoke counselling advisory whilst establishing unique educational programmes in partnership with world-class schools and universities. Jennifer also co-founded ARCH Community Outreach (ACO), the charitable arm of ARCH Education, with the aim to bridge the education gap in opportunities for under-resourced high achievers in Hong Kong to global top universities, as well as to broaden students’ international exposure through the Hong Kong Inter-School Mock Trial Championship and the Global Aspiring Medic Conference.

Over the years, Jennifer has committed herself to a wide range of youth related community work. As part of the University of Oxford Alumni Advisory Panel and the Pembroke College Ossulston Circle, Jennifer has had the honour of attending strategy conferences at Oxford with alumni advisors, Fellows and faculty leaders. Jennifer participated on the Panel of the China Oxford Scholarship Fund; and regularly facilitates interviews at University of Hong Kong for undergraduates aspiring to apply for Visiting Student positions at University of Oxford. As an alumnus, Jennifer has been a long term Benenden Hong Kong Trustee. Since 2019, Jennifer was appointed Council Member of the Hong Kong Federation of Youth Groups, the city’s largest youth service organisation whose mission is to provide opportunities and facilities for the social, educational, cultural, emotional and physical development of young people. In 2014, Jennifer co-authored “Boarding Schools: What You Need to Know”, a Best-Seller book collating comprehensive and practical advice from students, parents, schools and education consultants and published by John Catt, whose previous publications have included The Good Schools Guide in the UK. Jennifer has also been commissioned to design higher education advisory programs tailored to the needs of schools and education institutes.

Prior to pursuing her passion in education, Jennifer enjoyed a progressive career in investment banking and management at Merrill Lynch and Goldman Sachs. Jennifer graduated from the University of Oxford with First Class Honours in Economics and Management (B.A., M.A. Oxon) and was the President of the prestigious Guild Society. She achieved her Master of Education at the University of Hong Kong, with research focus on pedagogies that instil higher order skills development in learners from diverse cultural backgrounds. Jennifer conducted a spectrum of case study research and wrote papers on variation theories, peer learning strategies and diverse assessment methods. Jennifer continues to apply theory into practice when developing curriculum structures, publications and teacher training programmes catered to playgroup age to pre-university level.

Jennifer enjoys sharing her passion in education and has contributed articles to a wide range of press including South China Morning Post Education Post, Jessica, Hong Kong Economic Journal, Hong Kong Economic Times, Tatler Good Schools Guide, RTHK and other media; and had travelled around Asia delivering talks with Dow Jones and Wall Street Journal.

As the Group Chief Strategy Officer at CTFEG, Jennifer leads the execution of key business development projects whilst establishing strategic alliances worldwide.

Dr. Cheng Kar-Shun, Henry GBM, GBS

Chairman

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Personal Information Collection Statement (“PICS”)

CTF Education Group Limited and its parent, subsidiary, affiliated, associated and/or related companies (collectively, “CTFEG”, “we”, “us” and “our”) value the privacy and confidentiality of your personal data. We pledge to comply with the requirements of all applicable data protection laws and regulations. If you are a parent or guardian, this PICS shall apply to both your own personal data and the personal data of your child provided to us, and in such case the term “your personal data” shall be construed accordingly.

Unless your express consent is required by the applicable laws, by providing your personal data to us, you agree to the terms of this PICS and indicate your consent for CTFEG to collect, retain, disclose, transfer and use your personal data in accordance with this PICS, as amended from time to time. Further, we will only use and transfer your personal data for direct marketing purposes as specified in this PICS. If you are under the age of 18, you should provide a copy of this PICS and other data privacy related documents provided by us to your parent or guardian and obtain their consent before you provide us with your personal data.

What data do we collect and process
For enquiries, CTFEG collects the following data for the purpose of communication:
- Name
- Contact number
- E-mail address
If you register for CTFEG’s services, we may obtain additional data such as the following to facilitate the provision of CTFEG ’s services:
- name, contact information (telephone, fax and mobile number, postal and email addresses);
- applicant information (such as date of birth and other information on identification documents (such as identity card and passport);
- video/audio recordings and photographs from which you and/or your child may be identified;
- academic information;
- billing information, transaction and credit card information;
- information about your family, personal interests, experiences with our services, programmes or products; and
- records of correspondence between you and us.
Purpose and legal basis of collection
CTFEG collects your data for the purposes of:
- providing our services, programmes and products to you;
- processing your application/enrolment of our services, programmes and/or products;
- responding to your application/enrolment of our services, programmes and/or products;
- (subject to your consent) offering you our services, programmes and products, including sending you marketing and promotional materials relating to our services, programmes and products;
- (subject to your consent) conducting joint promotion events, including sending you marketing and promotional materials in relation to education-related products, services and/or businesses of our holding companies, subsidiaries and affiliated organisations and entities operating in education and related services, hospitality, insurance, healthcare services (“Affiliates”);
- facilitating the enrolment in and managing, and providing services, programmes and products under club membership subscriptions of clubs set up and maintained by CTFEG, which allow members to subscribe to various events, seminars and podcasts organised and/or provided by the CTFEG and to purchase educational products of the CTFEG;
- responding to your service requests, enquiries and complaints;
- conducting surveys, research and analysis for improvement of our services, programmes and products and our websites; and
- making such disclosures as required by law.
Please note that it is obligatory for you to provide the personal data that we request. If you do not provide such personal data, we may not be able to provide our services, programmes and products to you.
Recipients of personal data
We may disclose and/or transfer your personal data to third parties (within or outside Hong Kong) to fulfil the purpose of collection, including without limitation to:
- members of CTFEG and third parties (within or outside Hong Kong) engaged by us, for or in connection with the purposes specified in paragraph 2 above, including any agent, contractor, or third party service provider who provides administrative, legal, telecommunications, computer, payment, data processing or other services to CTFEG; and
- any competent court of law, law enforcement agencies and/or regulators and government departments for compliance with applicable laws and regulations and protection of our legal rights.
We may also disclose and/or transfer your personal data to our Affiliates. If your personal data will be used by our Affiliates for direct marketing purposes, we will obtain your prior consent.
Duration of processing
CTFEG will retain any personal data collected for the duration required to fulfil the original purpose of collection. For enquires, if there are no follow-up questions or registration pertaining to CTFEG’s services, your personal data will be retained for 3 months. For registration purposes, your personal data will be retained only for so long as is necessary for the fulfilment of the purpose for which the data is or is to be used, and generally speaking, your personal data will be retained for a maximum of 7 years, unless we are under any legal obligation to retain the same for a longer period.
Rights of data subject
Data subjects are entitled to the following rights:
- The right of access
- The right to rectification
If you wish to exercise any of the above-mentioned rights, please make such requests in writing to Group Marketing and Communication Department at CTF Education Group Limited, 24/F, Capital Centre, 151 Gloucester Road, Wan Chai, Hong Kong or email to enquiry@ctfeducation.com. All such requests will be handled promptly in accordance with the requirements of the applicable laws and regulations in relation to personal data protection. CTFEG may charge a reasonable fee for processing your data access request.
Privacy policy
If you wish to know more about CTFEG’s privacy policies and practices, please visit Privacy Statement.
Use of personal data in direct marketing
CTFEG intends to use your personal data for direct marketing, including without limitation sending you marketing and promotional materials relating to our services, programmes and products. CTFEG would also like to provide your personal data to its Affiliates for use in direct marketing, in particular our holding companies, subsidiaries and affiliated organisations and entities operating in education and related services, hospitality, insurance, healthcare services. The types of personal data CTFEG intends to use and/or provide for direct marketing purposes include name, contact number and e-mail address. Please note that CTFEG may not so use or provide your personal data for direct marketing purposes unless CTFEG has received your consent. If you consent to the proposed use and/or provision of personal data by CTFEG in direct marketing as described above, please tick the box(es) below:

I agree to CTFEG using the personal data relating to me and my child (if applicable) for direct marketing purposes in accordance with this PICS.

I agree to CTFEG providing the personal data relating to me and my child (if applicable) to any of the Affiliates for direct marketing purposes in accordance with this PICS.

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AboutCTF Education Group

Driving Excellence in K-12 Education Through Synergy and Innovation

Vision & Mission

Our Values

Our Leadership Team

Vision & Mission

Our Vision

To Empower The Next Generation To Be Future Ready.

Our Mission

Our Values

Our values are our building blocks:

Passion

Integrity

Collaboration

Excellence

Innovation

Growth Mindset

Our Leadership Team

Dr. Cheng Kar-Shun, Henry GBM, GBS

Chairman

Dr. Adrian Cheng Chi-Kong, SBS, JP

Vice Chairman and Group Chief Executive Officer

Jennifer Yu Cheng

Group President and Deputy Vice Chairwoman

Jennifer Ma

Group Chief Strategy Officer

Dr. Cheng Kar-Shun, Henry GBM, GBS

Chairman

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Thanks for contacting us!

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Personal Information Collection Statement (“PICS”)

I agree to CTFEG using the personal data relating to me and my child (if applicable) for direct marketing purposes in accordance with this PICS.

I agree to CTFEG providing the personal data relating to me and my child (if applicable) to any of the Affiliates for direct marketing purposes in accordance with this PICS.

If there is any inconsistency or conflict between the English and Chinese version of this PICS, the English version shall prevail.

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Our K-12 School, Member &
Strategic Partnership

About
CTF Education Group

Driving Excellence in K-12 Education
Through Synergy and Innovation

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